The promotional marketing logistics,
security and compliance experts.

Why Its Important

Why it's important

What happens when it goes wrong?

Although we hate to worry clients it is always best to be forewarned if a promotion goes wrong. So the following is a list of possible problems that can arise if promotional marketing activity is not run properly:

  • Disgruntled, disappointed and angry brand customers
  • Lose customer support and loyalty
  • Difficult to fulfill the promotion incurring frustration of all involved
  • Significant costs trying to rectify the situation
  • Negative and costly PR
  • Social media slating and negative exposure
  • Major drain on time and resources
  • Legal intervention and associated costs
  • Investigation by the ASA and Trading Standards
  • Compensation claims, penalties and fines

Need help running your promotional marketing activity? Then look no further, call us on 01934 853770, email us or read .

Get It Right
Why Its Important

Poorly executed promotional marketing campaigns can fall foul of the law raising the wrath of consumers, social media sites and the press, not to mention the courts and industry bodies.

  What We Do
Why Its Important

We can help you control and implement digital promotional marketing campaigns, judge competitions, undertake prize draws, supply and manage unique codes, project manage instant win promotions and carry out independent audits, ensuring everything is implemented smoothly and without problems to the satisfaction of consumer and trade bodies.

  Legal, Fair, Honest
Why Its Important

A well-run promotional marketing campaign requires: security to protect special data or information, compliance with the Code and the law, logistical awareness so that everything can happen correctly, data analysis for control and monitoring coupled with the experience of implementation.

  Avoid Mistakes
Why Its Important

We are all human and we all make mistakes, but some are made more often than others. If you can avoid some of these pitfalls then you'll go some way to minimise the risk of your promotional marketing operational management going wrong.
Take a look at our checklist.

Why Its Important
Enable (Marketing & Promotions) Ltd.
Bank House, The Square, Axbridge, Somerset BS26 2AP
The Institute of Promotional Marketing International Accreditation Board
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Why Its Important