Enable understand the requirements needed to maintain secure and safe social media marketing activity. We have seen an explosion in the number of promotions incorporating a degree of online or digital entry, and now, using new digital channels/methods such as social media, this is opening the promotion to a wider audience. Enable can assist with:
Social media has provided a platform for an instant voice for consumers and it cannot be removed quickly enough to prevent damage. Making sure promoters get it right first time has never been so important.
Facebook enables the promoter to have access to user information (subject to acceptance) and can assist with the prevention of fraudulent activity, as the user has to be signed in, and access to profile information is shared once the user engages in the app/activity.
Special focus on fraudulent activity should be maintained throughout the promotion. Multiple accounts are increasingly being created for the sole purpose of accessing and manipulating the promotions within Facebook. Although Facebook is assisting promoters in ensuring the promotion is used by genuine people, it is the sole responsibility of the promoter to ensure the data is being monitored and maintained throughout.
Social media analytics play an important role in monitoring performance and can assist in fraud detection such as code sharing, tips, hints, and vote manipulation through third party websites/groups. Identifying where website traffic has originated can also help ensure the integrity of an online promotion is maintained. Knowing that activity has originated from social media groups or websites set up to manipulate voting can often help prevent fraudulent entrants winning prizes.
Need help running your promotional marketing activity? Then look no further, call us on 01934 853770, email us or read What We Do.