The promotional marketing logistics,
security and compliance experts.

Social Media

Social Media

Social Media Solutions

Enable understand the requirements needed to maintain secure and safe social media marketing activity. We have seen an explosion in the number of promotions incorporating a degree of online or digital entry, and now, using new digital channels/methods such as social media, this is opening the promotion to a wider audience. Enable can assist with:

  • Maintaining integrity - your safe execution of your social media marketing activity
  • Planning - of the promotion utilising social media
  • Preparing - for adverse social media
  • Understanding - and providing moderations and moderation planning
  • Providing - advice and auditing social media voting
  • Assisting - and auditing data from social media campaigns and providing audit report
  • Administering - and preparing and full digital audit on social media activity

Social media has provided a platform for an instant voice for consumers and it cannot be removed quickly enough to prevent damage. Making sure promoters get it right first time has never been so important.

Facebook enables the promoter to have access to user information (subject to acceptance) and can assist with the prevention of fraudulent activity, as the user has to be signed in, and access to profile information is shared once the user engages in the app/activity.

Special focus on fraudulent activity should be maintained throughout the promotion. Multiple accounts are increasingly being created for the sole purpose of accessing and manipulating the promotions within Facebook. Although Facebook is assisting promoters in ensuring the promotion is used by genuine people, it is the sole responsibility of the promoter to ensure the data is being monitored and maintained throughout.

Social media analytics play an important role in monitoring performance and can assist in fraud detection such as code sharing, tips, hints, and vote manipulation through third party websites/groups. Identifying where website traffic has originated can also help ensure the integrity of an online promotion is maintained. Knowing that activity has originated from social media groups or websites set up to manipulate voting can often help prevent fraudulent entrants winning prizes.

Need help running your promotional marketing activity? Then look no further, call us on 01934 853770, email us or read .

Get It Right
Social Media

Poorly executed promotional marketing campaigns can fall foul of the law raising the wrath of consumers, social media sites and the press, not to mention the courts and industry bodies.

  What We Do
Social Media

We can help you control and implement digital promotional marketing campaigns, judge competitions, undertake prize draws, supply and manage unique codes, project manage instant win promotions and carry out independent audits, ensuring everything is implemented smoothly and without problems to the satisfaction of consumer and trade bodies.

  Legal, Fair, Honest
Social Media

A well-run promotional marketing campaign requires: security to protect special data or information, compliance with the Code and the law, logistical awareness so that everything can happen correctly, data analysis for control and monitoring coupled with the experience of implementation.

  Avoid Mistakes
Social Media

We are all human and we all make mistakes, but some are made more often than others. If you can avoid some of these pitfalls then you'll go some way to minimise the risk of your promotional marketing operational management going wrong.
Take a look at our checklist.

Social Media
Enable (Marketing & Promotions) Ltd.
Bank House, The Square, Axbridge, Somerset BS26 2AP
The Institute of Promotional Marketing International Accreditation Board
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