Unique and Random Code Generation
Provision of unique, random codes
There's more to it than meets the eye...
Promotional marketing mechanics often require many thousands of unique and randomly generated codes. In order to prevent fraud, minimise guessing and eliminate profanity there are various techniques that Enable employs when creating the codes.
Frequently, the delivery of potentially millions of codes to diverse printers, by units or sku's, under secure conditions must be achieved. The process and method of applying them to the right packs and generating a detailed audit trail, both during manufacture and subsequent redemption, all form part of the Enable service.
- Unless you know what you are doing your random unique codes are probably neither.
- Know what works and use a reputable company, such as Enable to generate them.
- You can get huge logistical and security benefits from utilising codes as well as reliable marketing data
- Ensure you keep codes secure and controlled at every stage
- Establish detailed processes and procedures to ensure nothing can go wrong
- Create schedules showing what batches of codes will be printed on specific pack volumes and sku's
- Understand and plan what you need the code to do for your promotion, simple validation? Analytics? Winning code?
- Maintain traceability throughout, planning is key to ensure once generated it is much more than just a code
Need help running your promotional marketing activity? Then look no further, call us on 01934 853770, email us or read What We Do.