The promotional marketing logistics,
security and compliance experts.

Enable Marketing and Promotions - Experts in promotional security

Enable Marketing and Promotions - Experts in promotional security

Prize seeding

Seeding and allocation of prizes

A seeding plan can be put into operation based on access to a production schedule split by sku, or detailed information of the total universe, duration of the promotion and expected sales to trade and finally consumer details. Whatever way is chosen the prize seeding or allocation needs to be fair and random.

Audits need to be undertaken to understand both logistical feasibility and security arrangements i.e how can items be securely inserted into packs on the line; what happens to waste or damaged packs and the need to allow for this waste; who has access to the production line, or security around online data; how and who can access the key aspects of the online back end system and so on.

Detailed process and procedure documentation can then be developed and maintained to facilitate the activity and to ensure full compliance, accountability and traceability is achieved.

Once actioned, any relevant special information or activity around the winning placement ought to be securely sealed away until after the prizes have been claimed. Experience has shown that things are continually changing during print production and digital work, thus one needs to be constantly engaging and understanding the plant, distribution and systems to ensure the seeding and selection process always stays ahead of requirements.

Need help running your promotional marketing activity? Then look no further, call us on 01934 853770, email us or read .

Get It Right
Enable Marketing and Promotions - Experts in promotional security

Poorly executed promotional marketing campaigns can fall foul of the law raising the wrath of consumers, social media sites and the press, not to mention the courts and industry bodies.

  What We Do
Enable Marketing and Promotions - Experts in promotional security

We can help you control and implement digital promotional marketing campaigns, judge competitions, undertake prize draws, supply and manage unique codes, project manage instant win promotions and carry out independent audits, ensuring everything is implemented smoothly and without problems to the satisfaction of consumer and trade bodies.

  Legal, Fair, Honest
Enable Marketing and Promotions - Experts in promotional security

A well-run promotional marketing campaign requires: security to protect special data or information, compliance with the Code and the law, logistical awareness so that everything can happen correctly, data analysis for control and monitoring coupled with the experience of implementation.

  Avoid Mistakes
Enable Marketing and Promotions - Experts in promotional security

We are all human and we all make mistakes, but some are made more often than others. If you can avoid some of these pitfalls then you'll go some way to minimise the risk of your promotional marketing operational management going wrong.
Take a look at our checklist.

Enable Marketing and Promotions - Experts in promotional security
Enable (Marketing & Promotions) Ltd.
Bank House, The Square, Axbridge, Somerset BS26 2AP
The Institute of Promotional Marketing International Accreditation Board
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Enable Marketing and Promotions - Experts in promotional security