A seeding plan can be put into operation based on access to a production schedule split by sku, or detailed information of the total universe, duration of the promotion and expected sales to trade and finally consumer details. Whatever way is chosen the prize seeding or allocation needs to be fair and random.
Audits need to be undertaken to understand both logistical feasibility and security arrangements i.e how can items be securely inserted into packs on the line; what happens to waste or damaged packs and the need to allow for this waste; who has access to the production line, or security around online data; how and who can access the key aspects of the online back end system and so on.
Detailed process and procedure documentation can then be developed and maintained to facilitate the activity and to ensure full compliance, accountability and traceability is achieved.
Once actioned, any relevant special information or activity around the winning placement ought to be securely sealed away until after the prizes have been claimed. Experience has shown that things are continually changing during print production and digital work, thus one needs to be constantly engaging and understanding the plant, distribution and systems to ensure the seeding and selection process always stays ahead of requirements.
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