Ensuring that all aspects of a consumer's entry are satisfactory and checking that consumers are complying with the T&C's:
Up to the minute information is available through simple processes such as entry forms, gathering information through Facebook profiles, capturing information offered by internet service providers, such as IP addresses and information relating to social media, and other website and viral analytics.
CRM (Customer Relationship Management) systems and global databases are often used to ensure consumer data is retained in one central place and becomes an asset to the promoter for new and existing communications, often assisting with on-going engagement and future promotions. This is sometimes a key driver, but if fraudulent/non-genuine information is captured the data becomes less of an asset and more of an embarrassment.
We have seen an explosion in the number of promotions incorporating a degree of online or digital entry, and now, using new digital channels/methods such as social media, this is opening the promotion to a wider audience.
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