The promotional marketing logistics,
security and compliance experts.

Check list

Sales promotion check list

We are all human and we all make mistakes, but some are made more often than others. If you can avoid some of these pitfalls then you'll go some way to minimising the risk of your promotion going wrong.

  1. Is the chosen mechanic feasible and will it work? 'Sense-check' that it works
  2. Check and review terms and conditions including the IPM or international lawyers for final approval
  3. Ensure all the necessary checks, monitoring and policing are in place to implement the requirements of the mechanic
  4. Action every concern that may be raised and don't assume 'it will never happen'
  5. Put systems in place to provide auditing and independent overview and hence ensuring compliance
  6. Incorporate check procedures for a print, digital data or social media perspective
  7. Can packaging accommodate unique codes or winning messages and still look the same i.e. avoid pick out throughout the process. Have all the digital or data processes been locked down to limit breaches?
  8. Understand print and production processes including digital wire frames and all the limitations that could exist and amend or plan accordingly
  9. Ensure seeding or selection (pre-selection) of winners is fair and random and the process can be fully audited
  10. Check every aspect of security and logistics at every step
  11. Have systems in place to monitor and check claims and double check the process right through to delivery and confirmation of acceptance

At Enable we undertake these sorts of checks every day across every conceivable type of promotion. We know what to spot, what to check and we also know how to overcome the issues as we are constantly developing and learning new techniques to endeavour to stay ahead of the game.

Need help running your promotional marketing activity? Then look no further, call us on 01934 853770, email us or read .

Get It Right
Check list

Poorly executed promotional marketing campaigns can fall foul of the law raising the wrath of consumers, social media sites and the press, not to mention the courts and industry bodies.

  What We Do
Check list

We can help you control and implement digital promotional marketing campaigns, judge competitions, undertake prize draws, supply and manage unique codes, project manage instant win promotions and carry out independent audits, ensuring everything is implemented smoothly and without problems to the satisfaction of consumer and trade bodies.

  Legal, Fair, Honest
Check list

A well-run promotional marketing campaign requires: security to protect special data or information, compliance with the Code and the law, logistical awareness so that everything can happen correctly, data analysis for control and monitoring coupled with the experience of implementation.

  Avoid Mistakes
Check list

We are all human and we all make mistakes, but some are made more often than others. If you can avoid some of these pitfalls then you'll go some way to minimise the risk of your promotional marketing operational management going wrong.
Take a look at our checklist.

Check list
Enable (Marketing & Promotions) Ltd.
Bank House, The Square, Axbridge, Somerset BS26 2AP
The Institute of Promotional Marketing International Accreditation Board
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Check list